German buyers
Sell Italian property to German buyers
Italy is the closest Mediterranean market for German, Austrian and Swiss buyers, and the one they reach by car. Lake Garda, South Tyrol, Liguria and Tuscany have decades of German-speaking demand. Your listings are simply not where that demand searches.
- 15.6%
- of Italian holiday-home purchases in H1 2024 were made by foreigners
- Source: Tecnocasa via idealista.it, 2024-07-09
Where Germans buy in Italy
Lake Garda first, from Sirmione to Riva, then Lake Como and Lake Maggiore. South Tyrol is a German-speaking region in its own right. On the coast, Liguria's Riviera di Ponente, Tuscany's Maremma and the Marche attract buyers looking for a rustico with land; Apulia and Sicily are growing for value.
Italian statistics report foreign buyers as a group, not Germans specifically: 15.6% of holiday-home purchases in the first half of 2024, up from around 12% in prior years. We don't claim a German number that no source publishes. What the enquiries tell us is simpler: the German-speaking buyer for Italy is often older than 50, drives down for the summer, and wants a house that a German-speaking contact can explain in a phone call.
Why they don't find your listing today
German buyers search on ImmoScout24, Immowelt and Kleinanzeigen. All three run in German, expect a German-format exposé (Kaufpreis, Wohnfläche, Grundstück, Energieausweis where applicable) and route enquiries to a German-speaking contact. A listing that only exists on your national portal or your own website is invisible in that search.
Italian agencies list on Immobiliare.it, Idealista and Casa.it. German buyers, especially those over 50, start on ImmoScout24 and Immowelt and never search an Italian portal. The German brokers who do list Italian property there charge a referral commission that comes out of your side of the deal.
How Crosslist works for Italian agencies
1. You send your portfolio. A CRM feed, a CSV export or a folder of exposés in the language you already use. From five properties we set up the import for you.
2. We publish in German. Each Italian listing is translated, restructured into the German exposé format and published on ImmoScout24, Immowelt, Kleinanzeigen and, depending on the bundle, YouTube, Instagram and Facebook. Every listing carries a German-speaking contact: us.
3. Your agents meet qualified buyers. We answer every German enquiry, send the exposé, screen out browsers, and hand over serious buyers with budget and timeline confirmed. Your team continues in English.
Pricing
Single listings start at €69 per month, with a two-month minimum term and no commission. Agencies with a portfolio receive a per-listing price in their written proposal, based on volume and channels.
Every engagement starts with a written, signable proposal covering scope and price. The negotiation, the notary and the commission on the sale stay with your agency.
Questions agencies ask
- Do you handle the codice fiscale, the compromesso or the notaio?
- No. We market and qualify. Fiscal code, preliminary contract and the notary stay with your agency and the buyer's advisers.
- How fast is an Italian listing live in Germany?
- A few business days after we receive the exposé, with links per channel.
- Does our team need German?
- No. We handle every German conversation until the buyer is qualified and hand over in English.
