Guide
How to get your listings on ImmoScout24 from abroad
ImmoScout24 is where most German property searches start, including searches for a house in Spain, Portugal or Croatia. For an agency outside Germany, getting a listing onto it is harder than it looks. This guide explains what the portal expects, why foreign agencies rarely qualify directly, and what Crosslist does instead.
- 9,360
- homes bought by Germans in Spain alone in 2024
- Source: Registradores 2024, via spanishpropertyinsight.com
- 11,330
- German-owned holiday homes in Sweden
- Source: Statistics Sweden (SCB), 2024
What ImmoScout24 expects from a listing
A German-language exposé in the portal's structure: Kaufpreis, Wohnfläche, Grundstücksfläche, Zimmer, Baujahr, Zustand, Heizungsart, and where German law applies an energy certificate. Photos with German captions. A description that reads like a German broker wrote it, not a machine translation of a Spanish brochure.
A contact who answers in German. Enquiries arrive through the portal's message system and by phone, in German, often in the evening. A buyer who gets an English reply, or no reply for two days, moves on to the next listing.
A commercial account. ImmoScout24 sells listing packages to professional providers, priced per listing and month, with contracts and invoicing set up for the German market. The account holder is responsible for the listing content, and for answering what comes in.
Why agencies abroad rarely get there
Three things stop most foreign agencies: the exposé format needs someone who knows German real-estate conventions, not just the language; the German-speaking contact has to exist every day, not only when a colleague is free; and the portal contract is a fixed monthly cost that only pays off if enquiries are actually handled.
The usual workaround is a referral deal with a German broker. The broker lists your property under their own name, talks to the buyer, and takes a share of the commission, often up to 7.14% of the purchase price incl. VAT split between the two sides. You lose the buyer relationship and part of the fee.
What Crosslist does instead
We hold the portal accounts, build the German exposé from your existing material, publish the listing under a German-speaking contact, and answer every enquiry. When a buyer is serious, we introduce them to your agent in English. The listing, the buyer and the commission stay with your agency.
This runs on a flat monthly fee per listing, priced per portfolio in your written proposal, with a two-month minimum and no commission. You get a monthly report per listing with views, enquiries and qualified handovers, so you can see what the German channel is worth to your portfolio before renewing.
Questions agencies ask
- Can our agency open an ImmoScout24 account itself?
- In principle yes, as a commercial provider. In practice you still need the German exposé, the German-speaking contact and someone to manage the portal every day. That is the part Crosslist takes over.
- Does the listing appear under our agency name?
- The listing names Crosslist as the German-speaking contact and credits your agency as the local partner. Qualified buyers are handed to your agent by name.
- Which portals besides ImmoScout24 do you cover?
- Immowelt and Kleinanzeigen, plus YouTube, Instagram and Facebook depending on the bundle.
